Unique Gifts – Are They a Thing of the Past

Well are they? How did you stumble across my article? No doubt you were looking for this very thing "Unique" am I right?

Lets face it times have changed long gone are the days of knitting and crocheting. Yes I know what you are thinking; there are still a few talented people around that do these crafts. But let's admit it now with the introduction of computers & Xbox the next generation is more interested in helping scratch than ice age rather than doing embroidery. And with mass production of goods, from China and other countries unique is becoming rarer.

Well I have made it my personal quest to find "Unique".

Let's start by saying that on a trip to Africa, I most definitely found it. The African tribal people would unduly have to be some of the most talented people in the world.

There Beadwork / Wirework designs are really amazing. Yes you heard right! These talented artisans for the Ndebele tribe express themselves through this very art form.

Dating back they used the beadwork mostly for ceremonial occasions, using organic materials, but now with the introduction of glass beads through overseas visitors, there artist has turned to something with a more modern and creative twist.

Traditionally over the years, the tribal women were renamed for the ceremonial costumes and for basket basket weaving, put the two together and they started creating
the most beautiful designs.

Today Africa is experiencing a revolution. Numbers of talented artisans, are making these steel wire sculptures and then beading them with bright bold colors. Animal sculptures, jewelry, mobiles, wall art, decorative bottles, vases, and cutlery the list is endless.

This truly is unique artisanship.

Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Antique Furniture: The Timeless Classic

When you do a search online for Antique Furniture, one of the first listings that pop up is a Wikipedia article stating just the general basics of how antique furniture is valued. These criteria include how the monetary value of a piece of antique furniture correlates to its age, rarity, and condition.

What exactly does this mean for a consumer looking to add antique decor to a house? The factors vary. While they are highly collectible, acquiring Antique Furniture began as a means to express one's status, and to this day is still an effective means to do so. Antique Furniture captures the essence of the height of style and luxury from the era the furniture originates. Purchasing a table from Leighton Hall for example, captures the grandeur of the old English estate, and can create a similar feeling of ageless rustic royalty in the room. Alternately, a purchase of antique EJ Victor furniture may create the appearance eighth century high class with its hand made craftsmanship.

These days, most furniture stores will offer to sell antiques right along their brand new factory-direct couches, tables, chairs and cabinets. In these situations, caveat emptor is the rule. Without you already happen to be a connoisseur of all things antique, or can bring one with you, it is recommended that you keep your eye open for a couple of things. If you want a real antique, see if you can find some sort of maker's mark. Once locating this, take note of a manufacture date. Take this information to a knowledgeable source to see if they have any more information for you concerning the piece of furniture you have your eye on. Something you can do on your own is to look for imperfections in the restoration of the article you are thinking about purchasing. Uneven finishes, mottle veneer, and other indicators that it was a rushed job are all signs that you should either move on, or expect to spend some extra money fixing it up.

Those looking specifically for Antique Furniture will have much better luck going to an actual antiques furniture store. Many of them have a passion for the business, and these individuals are knowledgeable about their work. Instead of going off site for information about an item of furniture you have in mind, sales staff often times have great insight into the items they sell. You also will be hard pressed to find a better selection of antique furniture than at a store that actually specializes in what you're looking for. At a good antique store you'll be able to find a wide assortment of price, style, and rarity while being met with excellent condition across the board.

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock